Pixie Pals is a proudly South African company, dedicated to solving life’s little annoyances with simple, clever products.
- Perfectly Straight, Every Time: Our flagship product, the Pixie Pal Picture Straightener, ends the frustration of crooked frames once and for all.
- Simply Effective: We believe great ideas don’t have to be complicated – they just have to work.
- Hassle-Free Cleaning: Unlike standard double-sided tape that locks frames to the wall and traps debris such as dust and insects, Pixie Pals position your pictures while still allowing you to easily lift the frame for dusting and cleaning.
- Eco-Friendly & Built to Last: Crafted from high-quality, recyclable materials, Pixie Pals are effortless to install and designed for longevity.
- Invisible Precision: Featuring a unique, registered design, they are engineered to be concealed at the edge of your frames while remaining incredibly effective.
- Protect Your Display: Say goodbye to tilting certificates, family photos, and precious works of art. Pixie Pals keep your walls looking immaculate and perfectly aligned.
About Us
Our Mission
To create smart, simple solutions that make every day living easier, providing a better quality of life.
Our Founder’s story
It all started with Nicky Nicolaou - a self-confessed Libran, lover of beautiful aesthetics, and his lifelong battle with skew pictures and artworks.
No matter where he ventured, he couldn’t help but notice frames sitting askew in offices, restaurants, and homes.
For Nicky, this wasn't just a minor annoyance; it became an obsession. He believes that finding a sense of calm and contentment in life requires an environment that reflects order. Just like the philosophy of Feng Shui, your external environment needs to be in alignment to create internal peace.
But finding the right fix wasn't easy. Existing tricks, like permanently taping frames to the wall, only created a new problem: they trapped dust and made regular cleaning impossible.
So, after one too many tilted frames and frustrated sighs, he invented a better solution: a small, clever, invisible fix that keeps every picture perfectly straight, every single time, while still letting you easily lift the frame for dusting.
Our product
Pixie Pal Picture Straightener
A small but mighty invention that keeps your pictures, certificates, and artwork perfectly straight on the wall, all the time.
- Lightning-Fast Installation: Installs in seconds with absolutely no fancy tools needed.
- Invisible Elegance: Inserts easily behind the corners of your picture frames and stays hidden.
- Hassle-Free Cleaning: Lift and dust your frames without breaking the mount or trapping dirt.
- Bump-Proof: Handles minor bumps and cleaning dislodgement with ease. Simply pop your frame back into your Pixie Pal and voilà – alignment and calmness are restored.
- Renter-Friendly Removal: Moving or redecorating? Pixie Pals are easy to remove and leave no greasy marks or damage on your walls. No mess, no fuss.
Why making friends with Pixie Pals matters?
A crooked frame is like a stone in your shoe, highly annoying, but often ignored because of the time and effort involved to fix it. Pixie Pals eliminate the hassle.
- The 4-Step, Tool-Free Setup:
- Prep the Tape:
Peel the backing off one side of the double-sided tape and press it onto the back of a Pixie Pal. - Position the Pal:
Hold the un-taped side of the Pixie Pal against the bottom back corner of your frame. Keep the sticky side facing the wall, but hold it slightly away so it doesn't stick just yet. - Check the Level:
Use our included spirit level (or a levelling app on your phone) to ensure your picture is perfectly straight. - Press and Secure:
Push the corner of the frame firmly against the wall to stick the Pixie Pal in place. Repeat for the other bottom corner, and enjoy the instant satisfaction of a perfectly straight picture!
- Prep the Tape:
Pixie Pals are like those friends that simply walk into your life and make everything easier, calmer, and much more enjoyable.
How to use Video
Testimonials and Reviews
It’s such a relief to not get distracted by skew pictures on my wall. I used to walk past the picture wall of my family’s photos and instead of stopping to fix and straighten pictures that just bounce back out of alignment, I now walk past and pause to appreciate them. Pure bliss.
- Anjela da Silva
At first, I wasn’t sure that this little transparent square would make a difference in my life, but once Nicky came into my home and straightened all my pictures, I was very impressed. Suddenly, my home felt lighter and a little more organised.
- Lexi Hughes
I hate the distraction and irritation of artwork that sits askew. Pixie Pals are so discreet and enhance the beauty of my artworks.
- Jane Beehe
I’ve never relied more on this simple, small, quick fix to get artworks and frames straight. They make my artworks look professional, and they are completely unobtrusive. Murray Morrison, Art Collector
- Murray Morrison, Art Collector
Our practice walls were a constant battle with skew pictures and certificates. Since using Pixie Pals, everything stays perfectly straight, even after dusting. Best of all, our receptionist is finally happy!
- Doctor Marios Conidaris
Ear, throat and nose specialist
Linksfield Clinic
I love my Pixie Pals - It’s the small things, that make a difference.
- Liz Jordao
“As a law firm, attention to detail is part of our DNA. A crooked picture frame in a boardroom or reception area is the sort of small thing that immediately catches the eye and detracts from an otherwise professional environment.
Pixie Pals turned out to be a surprisingly brilliant solution. Installation took seconds, required no tools, and our frames have remained perfectly straight ever since, even in high-traffic areas where doors slam and people constantly pass.
It’s a simple idea, but an exceptionally effective one. Pixie Pal has become a quiet little hero in keeping our offices looking as precise and polished as the work we deliver.”
- Marina Constas, Director,
BBM Attorneys
Contact Us
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